Introduction to SEO

Search engine marketing is the reason websites show up in search engines. Google controls around 90% of UK searches and over 70% of searches worldwide.

Understanding how to appear high in the results pages can be critical for a business. 

½ day


In house certificate of achievement

Skills you will gain

  • Understanding different methods of SEO
  • Understanding how businesses use SEO to promote their products and services
  • Paid search marketing
  • Discovering how the paid search marketing auction process works
  • Understanding how businesses use paid search marketing to promote their products and services

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