Introduction to Digital Marketing

If you’re looking to turn your love of technology into a rewarding career then this free four day course in Digital Marketing is designed to give you the knowledge and skills required by businesses to make a valuable contribution to their digital marketing activities. From simple web page creation to analysing website traffic, this course offers a breadth of knowledge in to the digital marketing world and is a great place to start if you’re looking for a solid and insightful look in to digital marketing in a business context.

To complete this course you should have previous experience of using computers and a good understanding of areas such as file management and internet browsing.

 
Topics covered

Creating simple web pages – using specialised software to create innovative, professional looking websites
Social Media – making the most of Facebook, Twitter, LinkedIn and Hootsuite in business
Video and Imaging software – editing and creating attractive presentations
Search Engine Optimisation – ways to market websites in order to achieve higher Google rankings
Analysing websites and social media – use of analytical software to gather data on websites and social media
Email Marketing – how to create a targeted email marketing campaigns
Internet Safety – how to stay safe online. Looking at legislation and ways to keep information secure

 
Course location and duration:

Location: Our Introduction to Digital Marketing course is held at St Helens Chamber.

Duration: This is a 4 day course ran across 2 weeks, usually ran from 9:30am – 16:00pm each day (see each individual course date for specific times and details).

 
Interested? What to do next:

To find out the start date for the next Introduction to Digital Marketing course, see our list of upcoming free short courses by clicking here.

Please arrange to speak to one of our guidance advisers for more information about this course and to discuss your personal career plan.
Thank you for your enquiry. We will get back to you as soon as possible.

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