Why is training so important for businesses?

08 Nov 2023

Business Business School

Continuing Personal Development (CPD) plans play a pivotal role in creating growth, innovation, and sustainability in any business. The business landscape is always changing, and employees need to adapt to the changing world – and ongoing training and skill boosting courses can help them achieve this and make sure that their knowledge is up to date.


By investing in your employees in this way, you are fostering a culture of learning and development, and empowering employees to reach their full potential.

Enhanced Employee Performance

CPD plans enable employees to acquire new skills and knowledge, allowing them to excel in their current roles.

This enhanced performance will mean staff have the skills to increase their productivity, improve their quality of work, and be able to complete their daily tasks more efficiently.

From an employer perspective, as employees become more proficient in their roles, they contribute positively to the company’s bottom line too.

Employee Engagement and Retention

Providing opportunities for professional development demonstrates a commitment to employee growth and well-being.

This in turn creates a positive work culture, leading to higher levels of job satisfaction and increased employee retention rates.

Engaged and motivated employees are more likely to stay with a business – reducing turnover and ensuring your most valued staff stay with you.

Innovation and Creativity

CPD encourages a culture of continuous learning, development and curiosity. This mindset stimulates innovation and creativity within a company.

Employees who are encouraged to explore new ideas and approaches are more likely to contribute fresh perspectives, driving innovation and helping the business stay ahead of the curve and are less likely to feel their roles are becoming repetitive.

Compliance and Regulation

Many industries are subject to strict regulatory requirements and compliance standards.

CPD ensures that employees stay up-to-date with the latest industry regulations and best practices, reducing the risk of non-compliance and potential legal consequences.


Continuing Personal Development plans are a cornerstone of any successful and forward-thinking business’ strategy. By prioritising the growth and development of their employees, businesses not only ensure a skilled and adaptable workforce but also foster a culture of learning and creativity.

In an ever-changing business landscape, CPD is becoming an integral part of a business’ sustained growth and success.

To find out more about CPD and how you can train your staff with the support of St Helens Chamber, visit https://www.sthelenschamber.com/business-school/cpd-for-businesses/