25 Oct 2017
Emails are a great way to stay in touch and get responses fast. But it is important to think about how your words come across without tone of voice and facial expression to add to your overall message. Our Business Start-Up Coordinator, Stella Libertini shares her top tips for using email in a professional setting.
What you say in email often sounds different to the recipient than it would if you were talking to them in person. If the email messages you send seem condescending, petty, picky, or needlessly complicated, you’ll find it increasingly difficult to get responses. Here are some mistakes to avoid when writing emails:
1. Marking emails you send out ‘high importance’ for routine matters
Yes, you want people to read email you send, and yes you think the matter is important. But marking everything as high importance is going to have the opposite effect. Those who frequently receive emails from you marked with an exclamation point will start ignoring it.
2. Demanding an immediate response when it’s not warranted
Just because something is important to you doesn’t mean that others should drop what they’re doing to answer your question or do what you want done. They have their priorities too. If something really does need to be handled right away explain why and by when in the email and remember to say please and thank you.
3. Including too much detail
Don’t send long emails with complicated explanations – bullet point ! If you’ve had a telephone conversation to discuss the problem, mention it briefly but don’t rehash the entire phone call.
4. Changing the subject line when replying to an email
A lot of people use the subject line of emails to determine if and when to open and read the mail. If you and one or more other people are having an ongoing conversation about a project, and the subject doesn’t change, don’t change the subject line in the email. Conversely, if the topic changes within the course of responses then ensure that you change the subject line.
To learn more on business emails and social media, attend our FREE Marketing for Success workshop which covers digital marketing skills and social media.
For more details contact our Business Start Up team on 01744 742 096