27 Mar 2019
A new website and marketing campaign, part-funded by the Business Growth Grant, has resulted in soaring sales figures for a St Helens computer refurbishing company.
Pyramid Distribution refurbishes and sells major-brand laptop and desktop computers at up to 70% cheaper than new. Its customers are businesses and organisations that need top quality IT equipment but are restricted by a tight budget.
Pyramid has been successful in selling to the NHS, as well as numerous schools and charities, however its website and marketing in general, were pinpointed as the reasons that more businesses were not becoming customers.
Managing Director James Cook, explains: “People have preconception about refurb, they don’t get it and they think its old unreliable equipment. So, we decided to market ourselves better to get the message out that this isn’t the case.”
Pyramid Distribution started trading in 2000, as a wholesale supplier of new IT hardware. As the market grew, so did the competition from the larger companies, causing prices and profit margins to fall. The company decided to move into the reconditioned market, and has not looked back since.
Used hardware is bought in bulk, and refurbished by skilled technicians at, Pyramids Abbotsfield Road factory.
James says: “I’m passionate about refurbished equipment, because of the benefits it brings to customers on a budget.
“Refurbished hardware is good, but it has to be done right, and that’s what we do.”
The used equipment is upgraded to meet the same specification as equipment that can be bought new. Cosmetically, everything from keyboards to palm rests to laptop lids are replaced. Finally, the units are re-sprayed in Pyramid’s purpose built spraying facility.
The units are then sold with up to three years warranty and with the latest fully licensed Microsoft software packages.
James adds: “With all that, what you have is a product as near as you can get to brand new, but with a significant cost saving. That’s where the product fits.”
James turned to the Chamber for support with the website project and was eligible for a Business Growth Grant towards the development costs.
The new website is now live, and although it’s early days the signs are extremely encouraging. Sales figures have jumped significantly, with the increase in website hits. The recent addition of a YouTube channel allows people to see exactly how the products are refurbished.
“We’ve seen a significant increase in business because people can now see what we do, and they understand it, they’re happy to buy the product” says James.
Pyramid has already increased its workforce by four to meet the extra demand and is confident that this will increase further when the planned online shop is added to the new website.
Funded by the European Regional Development Fund, the Business Growth Grant is available to SMEs based in, or moving to St Helens or Halton and operating in a business to business environment. It can provide up to 35% grant funding towards the cost of consultancy covering a wide range of projects.
James says, “Applying for the grant was good, I didn’t know anything about it until I spoke to the Chamber. Dealing with the Chamber adviser gave me that push in the right direction to make the investment. The adviser supported me with the paperwork, and it was great that we could roll the project out to fit in with our busy schedule.”
To find out more about Pyramid Distribution visit: https://secondlife-it.co.uk