11 Apr 2023
Join us on Wednesday 21st June for this informative session which will explore the impact of new technology on marketing and the reasons why it is important for businesses to adopt and embrace emerging technologies in order to thrive and grow. In today’s digital world, it is clear that almost all aspects of marketing have changed dramatically to address the demands of today’s consumers as mobile, tablet and laptop usage soars. Our fantastic speakers will give both academic and industry perspectives on the ways in which marketing and tech can work together effectively and also address the challenges that businesses (SMEs in particular) might face.
- 08:00: Refreshments and networking
- 08:30 – 10:00: Speakers followed by Q&A
→ Welcome by Kate Dalton, External Engagement Officer at the University of Liverpool Management School
→ Professor Anatoli Colicev, Professor of Marketing, Strategy and Analytics Marketing at the University of Liverpool Management School. Some of Anatoli’s main areas of interest are the marketing-finance interface, social media marketing and NFTs, Blockchain & Web3.
→ Steve Fairhurst is one of the owners of Multi-Award winning promotional merchandise company The Branded Items Group. He has over 25 years’ experience in sales, marketing and branding, having spent two decades running a separate marketing and branding business, before opening his latest company in 2017. Steve has a particular interest in brand psychology and how marketing communications impact consumers.
→ Q&A chaired by Hazel Kennedy, External Engagement Manager at the University of Liverpool Management School