26 Jul 2020
Bluebird Care are delighted to announce that they have been shortlisted in the Business Transformation category at the bfa HSBC British Franchise Awards, to be held at the Vox, Birmingham, on November 30th.
Bluebird Care provide care and support services to people in their own homes enabling them to stay at home for longer where they feel safe and secure. Offering a broad breadth of care services from domiciliary care and companionship visits to 24/7 live-in care and end of life care and support.
Hannah Banfield, Marketing and Communications Director said: “Bluebird Care has undergone significant transformation in the last 3 years by listening to not just our owners, but our customers and colleagues too. Being shortlisted for this award is testament to the significant efforts of each and every member of the Bluebird Care Franchise Support Team and their core commitment in supporting our owners to grow profitable and sustainable businesses who have their customers at their core.”
The awards evening is the flagship event in the franchising calendar and getting a nomination in itself is an achievement, proving the business works ethically and in the best interests of franchisees and staff, beating many other franchise systems who also entered.
Pip Wilkins QFP, CEO of the British Franchising Association, congratulated the in-home care provider: “While Bluebird Care has always been a profitable business and the numbers have always looked rosy, it is in the last two years where a lot of work has been done to transform the ethos and outlook of the business, implementing a clear five-year strategy and ensuring regular and transparent communication with the network.”
Andrew Brattesani, Head of Franchising, HSBC, said: “While working on pain points in the business with the franchisees, Bluebird Care has been able to show real value, implementing a new live chat system, seeing social media traffic increase 68 per cent on the year before, a significant increase in franchise enquiries and a 100 per cent increase in web traffic and an increase in turnover.”