30 Mar 2021
ACC Liverpool hosted the UK’s first business festival since national lockdown began in March 2020.
The Good Business Festival’s launch event, Change Business for Good, was the first in-person live business event to take place without covid measures in place, informing research to examine transmission, aerosol and contact risks in a medium-sized indoor venue
The conference was part of the government’s Events Research Programme (ERP) – a science-led initiative to get audiences back safely as restrictions are gradually eased.
Delegates were required to take a lateral flow test within 24 hours prior to attending and were encouraged to take a free at-home PCR test on the day of the event and also five days afterwards.
Around 400 guests heard from a series of speakers including Nigel Huddleston, tourism minister; Felicia Odamtten, founder and director of Black Economy Network and Wayne Hemingway, creative director of The Good Business Festival.
Sharmadean Reid, entrepreneur and founder of WAH Nails and Beautystack, appeared alongside Paul Mason, award winning journalist and author.
The event closed with a ‘Live at the Apollo’ style show featuring comedians Mick Ferry, Rachel Fairburn and Kiri Pritchard-Mclean.