Level 2 Digital Marketing

12th June 2023 - 29th June 2023

09:30 - 16:00



Thanks to funding from the Liverpool City Region Combined Authority’s Adult Education Budget we are pleased to be able to offer this course free of charge – provided that attendees were aged 19+ as of 31/8/22 and live within the Liverpool City Region.

This course has been designed to enhance your understanding of digital marketing, and provide you with the knowledge to create your own social media and SEO strategy.

NCFE Level 2 Award in Digital Promotion for Business

Course content:

This qualification will aim to introduce you to the concepts of digital promotion that can be used in a business setting.

The course will cover:

  • Digital promotion for business – In this unit you will gain a broad overview of digital marketing and investigate a range of digital promotional activities, such as email marketing, social media and SEO.
  • Search engine optimisation for business – You will gain a summary of the purpose of SEO, and how it can be used to increase online traffic for a business. This will include designing an SEO strategy for a business.
  • Social media – You will research how to use social media channels to engage with different audiences, and will create your own online identity for business.

Progression and related jobs:

You could progress onto further learning or expand your knowledge with our digital seminars, or you could develop the skills you need for a variety of digital marketing roles.

Please note that you will be invited to attend an Induction Day prior to the course commencing, this will include a discussion with the Tutor and completion of an Initial Assessment to confirm that the course is right for you – your place cannot be confirmed until this.

For further information about this course contact Starting Point on 01744 698800 or email info@thestartingpoint.org

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