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22 Oct
Win More Business From Your Website
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

Getting potential customers to your website can be expensive. Whether your business uses SEO, Pay Per Click ads, leaflet drops or print advertising, bringing customers to your door costs money. If your website isn’t converting visitors into customers, then a significant portion of your advertising spend will be wasted. During this course we will identify some of the main reasons why visitors leave websites and our top tips to ensure your website converts as many visitors as possible.

Delegates will leave with a clear knowledge of how to evaluate, test and analyse their website along with how website users interact with their site. By understanding these key principles, attendees will be armed with the knowledge that will see them able to make alterations to their website, analyse and test increased levels of conversions and ultimately end up with a website that has a higher conversion rate than the standard 1-2%.

Delivered by Search Online Marketing.

06 Nov
Get To Top Of Google Part Two - Advanced Blogging
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

Significant traffic can be achieved by researching and writing effective blogs that answer the questions your target customers are asking. When done correctly blogging can take your website to page one on search engine results, portray your company as an industry leader, as well as building loyalty and trust with your website visitors and customers. It can make potential customers consistently return to your website as well as giving you something valuable to share on social media. This seminar will show you how to take your website to the next level, get more traffic and ways to convert these visitors into customers.

On completion delegates will:

• Know a wide range of industry secrets on how to find the best performing keyword search terms on Google

• Be able to create great content for these terms which can skyrocket their company website.

• Learn strategies that quickly allow for blog content distribution on other platforms such as YouTube, Vimeo and iTunes.

• Learn how to analyse and track the success of your blogging

• Develop strategies to ensure that the increased website visitors become leads or customers.

Delivered by Search Online Marketing.

13 Nov
Using Word
Members: £40.00 + VAT
Non-members: £65.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Word can be used to create just about any kind of business document, including company reports, proposals and plans. Your employees can become more organised and help your business build a library of documents, such as invoices, statements, receipts, memos and agendas. This course will help staff understand and brush up on their word processing skills, so that they can work more efficiently.

The course will cover:

• Using Microsoft Word to format, edit and produce text–based documents

• Creating mail merged documents

• Paragraph and font formatting

• Using tables and graphs

Thanks to funding from the Liverpool City Region Combined Authority's Adult Education Budget we are pleased to be able to offer this course at a reduced cost.

15 Nov
Using Outlook
Members: £32.50 + VAT
Non-members: £49.50 + VAT
09:30 - 13:00 Clickworks

Learn to make the best use of email software to safely and securely send, receive and store messages. On completion of this course your staff will be able to understand and use a range of basic email software tools.

Delegates will learn how to:

• Use e-mail software tools and techniques to compose and send messages

• Attach files to e-mail messages & send

• Identify how to stay safe and respect others when using e-mail

• Use an address book to store and retrieve contact information

• Follow guidelines and procedures for using e-mail

• Identify when and how to respond to e-mail messages

• Identify what messages to delete and when to do so

• Organise and store e-mail messages

• Respond appropriately to common e-mail problems

Thanks to funding from the Liverpool City Region Combined Authority's Adult Education Budget we are pleased to be able to offer this course at a reduced cost.

05 Dec
Using Powerpoint
Members: £40.00 + VAT
Non-members: £65.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Powerpoint is the most widely used presentation software in the world. This course will allow delegates to update their presentation skills. Whether you’re getting ready to present financials or give an end of year review, Microsoft PowerPoint will enable you to create a clean, visually engaging and information–rich presentation.

Delegates will learn how to:

• Create slides

• Use text boxes, shapes, images and drawing tools

• Create excellent transitions and animations

• Make a presentation flow using charts, graphs and tables

Thanks to funding from the Liverpool City Region Combined Authority's Adult Education Budget we are pleased to be able to offer this course at a reduced cost.

10 Dec
Using Excel
Members: £40.00 + VAT
Non-members: £65.00 + VAT
09:30 - 16:30 Clickworks

Training your employees on how to use Microsoft Excel can improve your business options, as well as improving productivity, by learning the best short-cuts and formulae to use in different situations. Microsoft Excel can help your business when managing human resources, performance reporting, and operations management, by allowing staff to store information, analyse and report.

The course will cover:

• Creating spreadsheets

• Data entry

• Text and number formats

• Basic mathematical functions

• Editing cells

• Basic data analysis skills through sorting and filtering

• Using formulae to analyse data

• Making your spreadsheet secure

Thanks to funding from the Liverpool City Region Combined Authority's Adult Education Budget we are pleased to be able to offer this course at a reduced cost.

08 Jan
Personal Branding for Exposure and Lead Generation
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

‘People buy from people’.

Building your personal brand can provide you and your business with a wide range of benefits.

Be seen as the expert within your sector, increase trust, have a higher perceived value, be seen as the ‘go to’ person in your industry and as a result you can attract ideal opportunities. In this seminar you will learn how to promote yourself online and win more business as a result.

Delivered by Search Online Marketing.

15 Jan
Content Marketing and Strategy Masterclass
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

In this seminar you will learn how to leverage content marketing to your company’s advantage. A great piece of content lasts indefinitely, unlike paid for advertising. We have supported a wide range of clients in producing great content that has brought in tens of thousands of visitors to their websites.

During this seminar we will be covering how to create a content marketing strategy and include a wide range of tried and tested as well as innovative content including; infographics, video blogging, written content, photography, podcasts and more.

We will be showing and explaining platforms where content such as infographics can be created along with a range of outsourcing techniques for those who are short on time. If you’re looking to gain significant residual website traffic, this seminar is for you.

Delegates will:

• Gain a clear understanding of the numerous content marketing platforms that are available to them and how to use the mostly free software which will allow their business access to these platforms at no cost.

• Learn what does and does not work with content marketing and how they can focus their time and efforts on the correct types of marketing for their business in order to maximise success.

• Gain the knowledge and ability to put the theory into practice which will yield increased online exposure over time.

Delivered by Search Online Marketing.


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