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12 Feb
Using Word
Members: £25.00 + VAT
Non-members: £25.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Word can be used to create just about any kind of business document, including company reports, proposals and plans. Your employees can become more organised and help your business build a library of documents, such as invoices, statements, receipts, memos and agendas. This course will help staff understand and brush up on their word processing skills, so that they can work more efficiently.

The course will cover:

• Using Microsoft Word to format, edit and produce text–based documents

• Creating mail merged documents

• Paragraph and font formatting

• Using tables and graphs

Thanks to funding from the Liverpool City Region Combined Authority's Adult Education Budget we are pleased to be able to offer this course at a reduced cost.

18 Feb
Social Media Marketing Masterclass
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

Not winning business from your social media accounts? You’re not alone! This seminar will help attendees understand why ‘typical’ social media marketing doesn’t get results and what needs to be done.

Rather than focusing on the basics of how to use social media channels, we will cover the theory of focusing on ‘why’ your company is in business and an understanding of how a passionate company ethos portrayed on social media can bring huge success a theory which has been tried and tested by the likes of Apple across their social media and distribution platforms.

Social media can help your business achieve a higher level of brand awareness, enhanced customer service, deeper engagement with potential customers and a broader reach to your target audience.

With an ever-growing list of social media platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and more it can seem like a never-ending task. During the seminar we will look at which social media channels will perform best for your business and how to leverage your time to ensure maximum engagement for minimum effort. Those attending will learn that social media marketing is hugely competitive meaning it can no longer just be about content distribution, more so how to build a loyal, genuine following with those who are likely to become customers.

Delivered by Search Online Marketing.

19 Feb
Using PowerPoint
Members: £25.00 + VAT
Non-members: £25.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Powerpoint is the most widely used presentation software in the world. Your employees can use Microsoft Powerpoint to update their presentation skills and the software can help with a range of other jobs as well. Whether you’re getting ready to present financials or give an end of year review, Microsoft PowerPoint can help by creating a clean, visually engaging and information–rich presentation.

Delegates will learn how to:
• Create slides
• Use text boxes, shapes, images and drawing tools
• Create excellent transitions and animations
• Make a presentation flow using charts, graphs and tables

27 Feb
Using Google Analytics to Improve Your Website
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

During this course you will learn how to setup and understand Google Analytics.

Most business owners do not have a good understanding of the power of Google Analytics and the impact it can have on your business/website.

Without knowing how many website visitors you get, where they come from (eg Google, social media, direct etc) and how they engage with your website it’s difficult to know how to improve your website to increase leads and conversions.

During this course you will gain a clear understanding of what to look for in terms of how an investigative approach can give you the ammunition to make changes to your website to win more business.

28 Feb
Using Excel
Members: £25.00 + VAT
Non-members: £25.00 + VAT
09:30 - 16:30 Clickworks

Training your employees on how to use Microsoft Excel can improve your business options, as well as improving productivity, by learning the best short-cuts and formulae to use in different situations. Microsoft Excel can help your business when managing human resources, performance reporting, and operations management, by allowing staff to store information, analyse and report.

The course will cover:

• Creating spreadsheets

• Data entry

• Text and number formats

• Basic mathematical functions

• Editing cells

• Basic data analysis skills through sorting and filtering

• Using formulae to analyse data

• Making your spreadsheet secure

04 Mar
Using Outlook
Members: £20.00 + VAT
Non-members: £20.00 + VAT
09:30 - 13:00 Clickworks

Learn to make the best use of email software to safely and securely send, receive and store messages. On completion of this course your staff will be able to understand and use a range of basic email software tools.

Delegates will learn how to:

• Use e-mail software tools and techniques to compose and send messages

• Attach files to e-mail messages & send

• Identify how to stay safe and respect others when using e-mail

• Use an address book to store and retrieve contact information

• Follow guidelines and procedures for using e-mail

• Identify when and how to respond to e-mail messages

• Identify what messages to delete and when to do so

• Organise and store e-mail messages

• Respond appropriately to common e-mail problems

05 Mar
Get To The Top Of Google Part One - SEO Masterclass
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

SEO isn’t rocket science but it’s easy to be baffled by jargon from SEO agencies and consultants. In this no-nonsense masterclass session, you will learn what you need to know to get the best out of your website.

Getting to the top of page 1 of Google search results can require time and effort but the rewards for your business can be immense. When was the last time you looked for a product or service and didn’t use Google? The job of a search engine is to provide users with the best information that provides them with the answers they are looking for. You will be provided with the knowledge and access to free software that will equip you with everything you need. The seminar will be taught in plain English with tech talk kept to a minimum but will be best for those who already understand their websites admin area/manage their own website.

Delegates will:

• Gain a clear understanding of the main principles of ‘on site’ and ‘off site’ SEO practices and how these can have a positive impact on search engine ranking and ultimately their business.

• Learn how to create SEO optimised content including meta descriptions, page titles, header tags and keyword rich content.

• Learn a wide range of innovative, often ‘industry secret’ tactics, such as building incredibly powerful backlinks

• Be able to quickly analyse what is and isn’t working on their website

Attendees are advised to attend Part 2 – Advanced Blogging to progress learning.

Delivered by Search Online Marketing.

26 Mar
Get To The Top Of Google Part Two - Advanced Blogging
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

Significant traffic can be achieved by researching and writing effective blogs that answer the questions your target customers are asking. When done correctly blogging can take your website to page one on search engine results, portray your company as an industry leader, as well as building loyalty and trust with your website visitors and customers. It can make potential customers consistently return to your website as well as giving you something valuable to share on social media. This seminar will show you how to take your website to the next level, get more traffic and ways to convert these visitors into customers.

On completion delegates will:

• Know a wide range of industry secrets on how to find the best performing keyword search terms on Google

• Be able to create great content for these terms which can skyrocket their company website.

• Learn strategies that quickly allow for blog content distribution on other platforms such as YouTube, Vimeo and iTunes.

• Learn how to analyse and track the success of your blogging

• Develop strategies to ensure that the increased website visitors become leads or customers.

Delivered by Search Online Marketing.

31 Mar
Using Google Ads to Win New Business
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

When people are looking to invest in a product or service, they usually turn to Google. On this course you will gain a clear understanding of Google Ads and how you can use this tool to gain exposure at the top of page 1 of Google search results.

It’s easy to setup Google Ads with little to no training, however you can waste a serious amount of money with common errors and receive poor conversions. What you will learn on this course:

  • Google Ads Strategy – taking the potential client through text based, display network and remarketing for maximum exposure.
  • Keyword research along with the importance of negative keyword inclusion.
  • Creating quality adverts than result in clicks.
  • The importance of an effective landing page in order to maximise conversions.
  • Optimising your campaign – this covers everything from focusing on the highest converting keywords, geographic locations, time of the day, day of the week and much more.
  • Setting up conversion tracking to monitor and gauge results.
  • Tried and tested methods that have been used on a wide range of campaigns across various sectors.

Attendees will leave the seminar with a clear understanding of how Google Ads can be used as part of their advertising mix and will each leave with a strategy outline they can build on to ensure they get off to the best possible start. 

01 Apr
Social Media Marketing Masterclass
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

Not winning business from your social media accounts? You’re not alone! This seminar will help attendees understand why ‘typical’ social media marketing doesn’t get results and what needs to be done.

Rather than focusing on the basics of how to use social media channels, we will cover the theory of focusing on ‘why’ your company is in business and an understanding of how a passionate company ethos portrayed on social media can bring huge success a theory which has been tried and tested by the likes of Apple across their social media and distribution platforms.

Social media can help your business achieve a higher level of brand awareness, enhanced customer service, deeper engagement with potential customers and a broader reach to your target audience.

With an ever-growing list of social media platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and more it can seem like a never-ending task. During the seminar we will look at which social media channels will perform best for your business and how to leverage your time to ensure maximum engagement for minimum effort. Those attending will learn that social media marketing is hugely competitive meaning it can no longer just be about content distribution, more so how to build a loyal, genuine following with those who are likely to become customers.

Delivered by Search Online Marketing.


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