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18 Feb
Introduction to Digital Marketing for Businesses
FREE
09:30 - 27 Feb 16:00 Clickworks

This course has been designed to help your staff develop and expand on their knowledge of current marketing techniques. From planning a marketing campaign, to editing a corporate video, posting on social media or create a web page, having staff who can effectively use marketing in their job role can make a significant difference to commercial operations.

Digital marketing is no longer just the job of the marketing department - in many companies, the responsibility for tasks such as updating the company website and managing the social media feeds may fall on any number of employees. On this course your staff will gain an insight in to digital marketing trends and develop skills that can be used in many roles.

To complete this course your staff should have previous experience is using computers and a good understanding of area such as file management and internet browsing.

This course will cover the following areas:

  • Creating simple web pages – using specialised software to create innovative, professional looking websites
  •  Social Media – making the most of Facebook/Twitter/LinkedIn/Hootsuite in business
  •  Video and Imaging software – editing and creating attractive presentations
  •  Search Engine Optimisation – ways to market websites in order to achieve higher Google ratings
  •  Analysing websites/social media – use of analytical software to gather data on websites/social media
  •  Email Marketing – how to create a targeted email marketing campaign
  •  Internet Safety – how to stay safe online, legislation and ways to keep information secure

This course is delivered over three full days and on successful completion of this course you will gain the City & Guilds Level 1 Award in IT Users.

18 Feb
Using PowerPoint
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Powerpoint is the most widely used presentation software in the world. Your employees can use Microsoft Powerpoint to update their presentation skills and the software can help with a range of other jobs as well. Whether you’re getting ready to present financials or give an end of year review, Microsoft PowerPoint can help by creating a clean, visually engaging and information–rich presentation.

Delegates will learn how to:
• Create slides
• Use text boxes, shapes, images and drawing tools
• Create excellent transitions and animations
• Make a presentation flow using charts, graphs and tables

28 Feb
Passionate Social Media Marketing for Business Success
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

Rather than focusing on the basics of how to use social media channels, we will cover the theory of focusing on ‘why’ your company is in business and an understanding of how a passionate company ethos portrayed on social media can bring huge success, a theory which has been tried and tested by
the likes of Apple across their social media and distribution platforms.

Social media can help your business achieve a higher level of brand awareness, enhanced customer service, deeper engagement with potential customers and a broader reach to your target audience. With an ever-growing list of social media
platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and more it can seem like a never-ending task. During the seminar we will look at which social media channels will perform best for your business and how to leverage your time to ensure maximum engagement for minimum effort.

Social Media marketing is not just about content distribution, but how to build a loyal, genuine following with those who are
likely to become customers. Rather than spreading duplicate content thinly over numerous social media platforms, attendees
will understand which social media platforms will yield the most success and doubledown on these to maximise results.

Presented by Search Online Marketing

28 Feb
Using Outlook
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:00 Clickworks

Learn to make the best use of email software to safely and securely send, receive and store messages. On completion of this course your staff will be able to understand and use a range of basic email software tools.

Delegates will learn how to:
• Use e-mail software tools and techniques to compose and send messages
• Attach files to e-mail messages & send
• Identify how to stay safe and respect others when using e-mail
• Use an address book to store and retrieve contact information
• Follow guidelines and procedures for using e-mail
• Identify when and how to respond to e-mail messages
• Identify what messages to delete and when to do so
• Organise and store e-mail messages
• Respond appropriately to common e-mail problems

04 Mar
Using Word
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Word can be used to create just about any kind of business document, including company reports, proposals and plans. Your employees can become more organised and help your business build a library of documents, such as invoices, statements, receipts, memos and agendas. Using Word will help staff understand and brush up on their word processing skills, so that they can work more efficiently. The course will cover:

• Using Microsoft Word to format, edit and produce text–based documents
• Creating mail merged documents
• Paragraph and font formatting
• Using tables and graphs

11 Mar
Using PowerPoint
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:30 Clickworks

Microsoft Powerpoint is the most widely used presentation software in the world. Your employees can use Microsoft Powerpoint to update their presentation skills and the software can help with a range of other jobs as well. Whether you’re getting ready to present financials or give an end of year review, Microsoft PowerPoint can help by creating a clean, visually engaging and information–rich presentation.

Delegates will learn how to:
• Create slides
• Use text boxes, shapes, images and drawing tools
• Create excellent transitions and animations
• Make a presentation flow using charts, graphs and tables

13 Mar
Using LinkedIn to Be Seen as an Authority and Win More Business
Members: £65.00 + VAT
Non-members: £99.00 + VAT
09:30 - 13:00 Clickworks

LinkedIn is arguably one of the most under-utilised social media channels, a platform dedicated to connecting and networking with your target customers and suppliers.

In this seminar we will show tried and tested strategies to make your business be seen as an industry expert. We will also demonstrate a range of techniques on how to use LinkedIn to secure meetings and win business.

This seminar will be ideal for those who are currently already using LinkedIn but are not winning business from the platform.

After completing the seminar attendees will have a clear understanding of what does and does not work when using LinkedIn for business purposes.

Presented by Search Online Marketing

18 Mar
Using Excel
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:30 Clickworks

Training your employees on how to use Microsoft Excel can improve your business options, as well as improving productivity, by learning the best short-cuts and formulae to use
in different situations. Microsoft Excel can help your business when managing human resources, performance reporting, and operations management, by allowing staff to store information, analyse and report. The course will cover:

• Creating spreadsheets
• Data entry
• Text and number formats
• Basic mathematical functions
• Editing cells
• Basic data analysis skills through sorting
and filtering
• Using formulae to analyse data
• Making your spreadsheet secure

26 Mar
Integrating Social Media Marketing and Telemarketing
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:30 Clickworks

Learn how to use social media platforms to improve awareness of your business and then implement telemarketing strategies to win more business.

LinkedIn, Facebook, Twitter, Instagram, YouTube and Google Business will all be covered throughout the social media marketing training, including how to use each for the best possible results.

Social media coupled with telemarketing can yield powerful results. The afternoon will cover how to set up a low-cost CRM, create a winning telemarketing campaign and how to leverage exposure on social media platforms to create a climate for warm calling.

Attendees will come away from this seminar with a clear understanding of which social media channels will work best for their business and strategies they can implement on these channels for maximum success. Delegates will also gain a
thorough understanding of the powers of telemarketing when done correctly and a number of tried and tested techniques to get the best possible results.

Presented by Search Online Marketing

27 Mar
Search Engine Optimisation Tips and Techniques
Members: £80.00 + VAT
Non-members: £130.00 + VAT
09:30 - 16:30 Clickworks

Getting onto page 1 of Google search results can be challenging but the rewards for your business can be immense.

The job of a search engine is to provide users with the best information that provides them with the answers they are looking for.

In this seminar we will cover a wide range of topics that will arm you with the skills to make your website the best it can be. From onsite absolute must haves, such as well written meta descriptions and sitemaps, through to offsite techniques including backlinks, improving domain authority and more.

The seminar will be taught in plain English with tech talk kept to a minimum, but will be best for those who already understand their websites admin area/manage their own website.

Delegates will gain a clear understanding of the main principles of ‘on site’ and ‘off site’ SEO practices and how these can have a positive impact on search engine ranking and ultimately their business.

After completing the seminar delegates will understand how to create SEO optimised content including meta descriptions, page titles, header tags and keyword rich content. A wide range of innovative, often ‘industry secret’ tactics will also be delivered ranging from building incredibly powerful backlinks through to quickly analysing what is and isn’t working on their website.

Presented by Search Online Marketing


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