Events

Business owners are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That is why, to really give a business focus on growth, development of a Strategic Plan is an absolute necessity. Creating a strategy for growth and developing the processes that support it, prioritises the business’s activities on delivering specific desired outcomes and provides an effective framework for positive change.

A strategy provides a living and breathing template for running a business and engaging everyone involved to achieve common goals and objectives. The seminar will start by considering definitions of strategy, tactics, vision and mission statements. In addition, the importance of making targets ‘SMART’ will be emphasised.

A workbook provided on the day will take attendees through the no-nonsense Business Doctors Strategic Planning Process.

• A framework for making informed decisions
• A robust basis for more detailed planning
• Clarity when explaining the business to others to inform, motivate and involve
• Benchmarking and performance monitoring
• Positive stimulus for change and a clear focus for growth
• A plan of action for implementing a new strategy By the end of the seminar:
• Attendees will understand what defines a strategy and why goals and targets should always be SMART.
• They will understand the importance of a Strategic Plan and have a process and structure for developing one.
• An overview strategy for their business will be introduced on the day and can be developed further after the seminar.

Based on over thirty years sales experience with Procter & Gamble, Kellogg’s and Barr Soft Drinks, the training will introduce the principle of demand creation sharing a basic definition of marketing, how marketing links to sales and an effective sales presentation structure to deliver successful interactions with customers.

Target Audience:
• Business Owners directly involved in the selling of their products.
• New people working in sales and marketing roles.
• Sole traders and start-ups looking for traction and tools to help generate revenue.
• Experienced sales and marketing personnel looking for a refresher and new ideas.
• Classical marketing theory will be briefly outlined with an explanation of how it links to sales activities.

The group will be guided through a definition of selling and how it links to influencing and negotiating. The seminar will begin by introducing participants to a simple performance cycle based on the ideas of Knowledge, Skills and Attitude before identifying how marketing and sales activities create demand.

The Compelling Selling Process will then be introduced, providing a proven, simple structure for engaging on maximising impact will be provided, culminating in the group producing a structured customers productively. As each step of the model is developed, hints and tips compelling sell based on the seminar pre-reading.

Delegates will learn to:
• Understanding of how sales and marketing interact
• Confidence in using the proven Compelling Selling Process
• Ideas on how to build and develop each step of the process

This seminar gives an overview of the discipline and grievance procedure but focuses on where Supervisors, Team Leaders and First Line Managers should be getting involved – at the informal and verbal stages of the process.

We take an interactive approach to encourage delegates to consider their own roles and responsibilities within the discipline and grievance framework. This course is for Supervisors, Team Leaders and First Line Managers.

At the end of the training the delegates will be able to successfully:
• Identify the key stages of Discipline and Grievance procedures
• Recognise when to “Nip it in the Bud”
• Carry out initial informal verbal interviews regarding conduct and capability issues using a wide range of key communication and interpersonal skills
• Keep accurate records of any Discipline and Grievance issues they have been involved in working with the documentation and support provided.

Training your employees on how to use Microsoft Excel can improve your business options, as well as improving productivity, by learning the best short-cuts and formulae to use in different situations. Microsoft Excel can help your business when managing human resources, performance reporting, and operations management, by allowing staff to store information, analyse and report.

The course will cover:

• Creating spreadsheets

• Data entry

• Text and number formats

• Basic mathematical functions

• Editing cells

• Basic data analysis skills through sorting and filtering

• Using formulae to analyse data

• Making your spreadsheet secure 

Thanks to funding from the Liverpool City Region Combined Authority's Adult Education Budget we are pleased to be able to offer this course at a reduced cost.

For more information or to reserve your place call 01744 742091 or email events@sthelenschamber.com.

Microsoft Powerpoint is the most widely used presentation software in the world. Your employees can use Microsoft Powerpoint to update their presentation skills and the software can help with a range of other jobs as well. Whether you’re getting ready to present financials or give an end of year review, Microsoft PowerPoint can help by creating a clean, visually engaging and information–rich presentation.

Delegates will learn how to:
• Create slides
• Use text boxes, shapes, images and drawing tools
• Create excellent transitions and animations
• Make a presentation flow using charts, graphs and tables