Website & Marketing – Request For Quotation – St Helens

Ref
Expression of Interest closing date 20200620
Overview

Website & Marketing – Request For Quotation – St Helens

Please click here view full RFQ document

Background

Bourbon Street Marketing was born in December 2019 from a desire to work with SME businesses who need specialist support in digital communications automation. Based in Newton Le Willows we currently operate across the North West for a small but rapidly expanding client base of B2B SMEs.

Requirement
BSM was initially set up to be a small generalist digital marketing agency, however, has quickly become a specialist for niche digital communication and engagement strategy activities yet the brand, website design / copy and social media do not reflect this shift in delivery.

While working near maximum capacity we do not have the internal resources both in terms of capacity and skill set to carry out the above refresh.

We are currently looking to source specialist support to deliver the below projects which relate to the re-launch of Bourbon Street Marketing’s value proposition.

1 – Redesigning the Bourbon Street Website to reflect the niche services we offer while updating website copy to create a positive customer flow of challenge and solution.

Additional website updates to include – updating imagery / technical SEO / updating ancillary google accounts and site map.

The website is to be created in WordPress and detail the customer journey relating to BSM’s value propositions engaging with our target audience at multiple stages of their customer journey from attraction to engagement.

2 – Re brand

Refresh the Bourbon Street Marketing brand with new logo design to be rolled out across all online and offline comms.

3 – Re-launch social media campaign activity – Social Media Account Management and deployment for 3 months both the company page and building the profile of my personal account on LinkedIn, BSM account on Facebook and Twitter

4 – Content Creation

Creating a suite of content both written and visual content pieces to utilise across digital platforms to re-launch Bourbon Street Marketing’s value proposition to both attract target audience and engage.

Deliverable Timescale

Project to commence July 2020 (or sooner) and to be completed within 4 weeks for Website, Rebrand and Content elements, 3 months for social media campaign management project.

Indicative Budget

This work will be part funded though the European Regional Development Fund.  The project falls within the £2,500 – £24,999 bracket and therefore, under current Public Procurement Regulations, there is no formal tender procedure but a detailed written quotation is required.

Evaluation Criteria

Quotations will be assessed and scored on the following criteria:

Cost 50%

Delivery timescales 30%

Demonstratable understanding of BSM’s value proposition 20%

 

Scoring Methodology
Click here to view full RFQ

  • Proposal FormatProposals should clearly demonstrate how they meet the requirement set out above.Deadline and SubmissionProposals for consideration are required by: 5pm on 20th June either electronically or by post to:

    Mr Andrew Coles – Owner, Bourbon Street Marketing

    Garston Crescent, Newton Le Willows, Merseyside WA12 8NR

    Email – andy@bourbonstreetmarketing.co.uk

    Date Published
    09/06/2020

    This work is part funded by the European Regional Development Fund.

    Conditions of Tender

    Please be aware that due to the relatively low indicative budget for this work (i.e. less than the current OJEU limits) there is no regulatory obligation for us to provide feedback if you are unsuccessful.
    We reserve the right to discontinue this tender process at any time and not award a contract.
    You will not be entitled to claim from us any costs or expenses which you may incur in preparing and/or submitting your Tender at any stage of this exercises.  This applies whether or not your organisation is successful.