Request for Quotation – Three year Business Plan and support in Early Stage Execution

Ref BGG Acorn Electric
Expression of Interest closing date 15/04/2022

Request for Quotation – Three year Business Plan and support in Early Stage Execution

Please click here to view full RFQ document 


Acorn Electrical Supplies Ltd has had a successful trading history for over thirty years, enjoying loyal support in the Business to Business market it serves from its three local branches.

The Electrical Product Distribution marker has a positive outlook driven by the following trends:

Requirements for greater energy efficiency in residential, industrial and retain end markets.

The growth in electrical vehicle numbers.

Zero-carbon objectives via renewable energy technologies.

The evolution of “smart” devices and building management system.

Acorn has operated a consistent model based on a traditional route to market, predominately with branch based sales teams. The market is now being disrupted with new digital models being available to customers and also with Nation and ‘#Regional competitors becoming “multi-channel” and raising service standards in the sector. The business has been run since foundation by Rob Williams who now wishes to take a step back and the responsibility for the effective development of the business is now passing to the “next generation” with the management structure. The business needs re-invigorating to ensure it avoids flat lining or seeing a decline. A business plan is needed to improve its commercial strategy and it needs to be developed and securely executed.


This RFQ is for business advisory services to support Acorn in developing and delivering an all-encompassing business plan which will set the business on its next stage of development as a “modernised” Electrical Distributor with the appropriate technology base and customer offer to significantly ramp up growth. Positioning Acorn to take advantage of the prevailing good market conditions.

Outcomes will include

1             Alignment of commercial strategy, sales and marketing processes and information systems

2             Improved customer service capability and capacity to scale up the business

3             Adoption of product management disciplines to streamline the product range and provide capacity for research,

development and launch of new ranges to address the new market trends

4             Adoption of a data rational culture and appropriate tools to support decision making

5             Mentoring, coaching and as appropriate training the Leadership team

6             Upskilling and development of the wider team particularly in sales, marketing and product knowledge

The approach will be on a sequenced step by stop basis to as to avoid overwhelming the business.  The overall time line is therefore seen as a three year evolution.

Deliverable Timescale

Acorn has already commenced internal planning and preparation work and wishes to get going as soon as possible. The project will be over a period of 12 months and the first major stage gate in measuring progress will be December 2022.

Evaluation Criteria


Sector experience in delivering the sales and marketing for the present/future sales and marketing 20%
Understanding of the electrical wholesale sector with relevant experience in working in/with this type of business delivering success and building the companies with future strategies and ordering the necessary support 30%
Proven ability to trust, connect with and where necessary constructively challenge the leadership past, present and future leadership in similar businesses 20%
Clarity of Quotation 10%
Cost 10%
Delivery timescale 10%

 Scoring Methodology

4 Excellent Proposal meets and in some places exceeds the required standard
3 Good Proposal meets required standard
2 Acceptable Proposal meets the required standard in most respects, but is lacking or inconsistent in others
1 Poor Proposal falls short of expected standard
0 Unacceptable Completely or significantly fails to meet required standard or does not provide the relevant answer

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission

Proposals for consideration are required by: 1700 Hrs on 15/04/22 either electronically to:

Bob Gordon Acorn Electrical Supplies 

Date Published 04/04/2022

Suppliers: please read the following before preparing your quote/proposal

This work is part funded by the European Regional Development Fund.

ERDF Indicative Budget

This work will be part funded though the European Regional Development Fund.  The project falls within the *£2,500 – £24,999 bracket and therefore, under current Public Procurement Regulations, there is no formal tender procedure, but a detailed written quotation is required.

(*NB this figure is the ERDF regulations figure. IT IS NOT THE BUDGET FOR THIS PROJECT)

Conditions of Tender

Please be aware that due to the relatively low indicative budget for this work (i.e. less than the current OJEU limits) there is no regulatory obligation for us to provide feedback if you are unsuccessful.

We reserve the right to discontinue this tender process at any time and not award a contract.

You will not be entitled to claim from us any costs or expenses which you may incur in preparing and/or submitting your Tender at any stage of this exercises.  This applies whether or not your organisation is successful.