Request for Quotation – Strategy and Brand Review and an Updated Website

Ref BGG Self Build Heroes
Expression of Interest closing date 20210409

Request for Quotation – Strategy and Brand Review and an Updated Website

Please click here to view full RFQ document


Self Build Heroes help self builders throughout the UK achieve their dream home by helping them through the self-build journey. A team of ex-military veterans brings the dedication, discipline and expertise that all self-build projects need if they are to be delivered on-time and on-budget, coping with all the challenges that the process inevitably throws up. We are a company with a strong social ethos, a determination to help our customers, and a clear idea about what we feel is wrong with the way that the industry works at the moment.

We have been working to improve our brand identity to make sure that it reflects our quality as a company. Our website ( needs overhauling to appeal more strongly to our target audience, communicate core messages and attract search traffic, and we need to support that with improved social media marketing and videos.


We require a strategy and brand review and an updated website that clearly showcases our services, capabilities and expertise. The website should position Self Build Heroes as a leading company in our sector, projecting a more modern, exciting and interesting image. We will need support to revise the copy to communicate this message, as well as to prepare images and videos to use on the site. We envisage that the site will have between 10 and 15 pages and we will need be able to edit the site on a regular basis to change content and add news and updates, so the CMS should be easy-to-use. We wish to retain the existing domain name and the supplier will take responsibility for this.

Our aims for this project are:

  • Position ourselves as a thought leader in our industry.
  • Demonstrate customer and commercial value
  • Orienting our content towards the customer
  • Showcase our company’s culture and ethos
  • Featuring video content that allows our customers to see what we do and how we do it.

We require recommendations on how to get the website in front of our target audiences. Please include cost for any digital marketing services that you recommend, that will help us reach key decision makers.

We are looking for the supplier to have demonstrable ability in using digital channels to target potential customers, in particular through video and social media marketing. We are looking for a company that can demonstrate a track record of:

  • Driving enquiries through social campaigns.
  • Search Engine Marketing
  • Social Media Management & Content Creation
  • Website management
  • Setting goals, and monitoring & reporting against targets
  • Has an understanding of the Armed Forces Covenant

Deliverable Timescale

We expect the project to commence no later than 19th April 2021, and to be completed by 19th July 2021.

Evaluation Criteria

Quotations will be assessed and scored on the following criteria:

  • Cost (25%)
  • Understanding of the brief/clarity of quotation (25%)
  • Demonstrable skills and understanding of industry sector (25%)
  • Delivery Timescale (15%)
  • Ease of Communication and familiarity with the Armed Forces Covenant (10%)

Scoring Methodology

4 Excellent Proposal meets and in some places exceeds the required standard
3 Good Proposal meets required standard
2 Acceptable Proposal meets the required standard in most respects, but is lacking or inconsistent in others
1 Poor Proposal falls short of expected standard
0 Unacceptable Completely or significantly fails to meet required standard or does not provide the relevant answer

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission

Proposals for consideration are required by: 1700 on 9th April either electronically or by post to:

Self Build Heroes Ltd
10 Frenchfields Crescent
St Helens

Date Published: 30th March 2021

NB 1, 2 and 3 below are for information only. Do not change.

This work is part funded by the European Regional Development Fund.

ERDF Indicative Budget

This work will be part funded though the European Regional Development Fund.  The project falls within the *£2,500 – £24,999 bracket and therefore, under current Public Procurement Regulations, there is no formal tender procedure, but a detailed written quotation is required.

(*NB this figure is the ERDF regulations figure. IT IS NOT THE BUDGET FOR THIS PROJECT)

Conditions of Tender

Please be aware that due to the relatively low indicative budget for this work (i.e. less than the current OJEU limits) there is no regulatory obligation for us to provide feedback if you are unsuccessful.

We reserve the right to discontinue this tender process at any time and not award a contract.

You will not be entitled to claim from us any costs or expenses which you may incur in preparing and/or submitting your Tender at any stage of this exercises.  This applies whether or not your organisation is successful.