Request for Quotation – Search Engine Optimisation

Ref BGG - SSOIF
Expression of Interest closing date 08/04/2022
Overview

Request for Quotation – Search Engine Optimisation

Please click here to view full RFQ document 

Background

SSOIF Ltd is a newly formed freight forwarding company specialising in moving freight worldwide via Sea, Air and land. The company also perform all customs documentation for customers as legally required.

Requirement

We have invested in a new professionally built website. However, we want to ensure that the website is supported by other digital marketing activities. Consequently, we are looking to source specialist digital marketing advice and support, covering:

SEO Optimisation
Content creation and website updates
E-commerce Conversion Optimisation
E mail website automation workflows

We are looking for a company to support us across all our channels. We are happy with our website and some elements of our online marketing but need to make sure that all channels are complementary and that everything we do is focussed on converting to sales.

We therefore have a requirement for a company that can demonstrate a track record of:

Driving e-commerce sales through multi-funnel campaigns.
Search Engine Marketing
Social Media Content Creation
Setting goals, and monitoring & reporting against targets

Deliverable Timescale

We expect the project to commence no later than April, and to be completed by 31st March 2023.

Evaluation Criteria

Quotations will be assessed and scored on the following criteria:

Cost (40%)
Demonstrable skills and understanding of the industry sector (30%)
Understanding of the brief/clarity of quotation (20%)
Delivery timescales (10%)

Scoring Methodology 

4 Excellent Proposal meets and in some places exceeds the required standard
3 Good Proposal meets required standard
2 Acceptable Proposal meets the required standard in most respects, but is lacking or inconsistent in others
1 Poor Proposal falls short of expected standard
0 Unacceptable Completely or significantly fails to meet required standard or does not provide the relevant answer

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission

Proposals for consideration are required by: 1200 on 08/04/2022  electronically to:

Gary Mcdermott  – gary@ssoif.co.uk 

Date Published – 28/03/2022

Please read the following before submitting your proposal

This work is part funded by the European Regional Development Fund.

ERDF Indicative Budget

This work will be part funded though the European Regional Development Fund.  The project falls within the *£2,500 – £24,999 bracket and therefore, under current Public Procurement Regulations, there is no formal tender procedure, but a detailed written quotation is required.

(*NB this figure is the ERDF regulations figure. IT IS NOT THE BUDGET FOR THIS PROJECT)

Conditions of Tender

Please be aware that due to the relatively low indicative budget for this work (i.e. less than the current OJEU limits) there is no regulatory obligation for us to provide feedback if you are unsuccessful.

We reserve the right to discontinue this tender process at any time and not award a contract.

You will not be entitled to claim from us any costs or expenses which you may incur in preparing and/or submitting your Tender at any stage of this exercises.  This applies whether or not your organisation is successful.