Request for Quotation – Rebranding of Distinctive Medical, to include brand guidelines and all design work – Liverpool

Ref SCI015
Expression of Interest closing date 20180522

Request for Quotation – Rebranding of Distinctive Medical, to include brand guidelines and all design work – Liverpool

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Distinctive Medical has strong ambition to accelerate its growth and for this reason is working with Sci-Tech Daresbury as a partner in the Liverpool City Region – New Markets 2 Programme which is part funded through the European Regional Development Fund (ERDF). This programme will part fund the work requested below and hence accelerate the impact arising for Distinctive Medical.

Distinctive Medical has distributed medical products since 2001. Our original offering was a large brochure with over 6000 products.

Due to changes in government budgets, better procurement strategies and spending patterns we have identified the need to transition from a large offering of products to more specialised divisions within the business. We envisage 3 or 4 separate divisions based on our most popular products. Once these divisions have been made we will build them up with more related products to these sectors.

As part of this transition we also wish to change our brand image. This will include logo changes, website changes, brochure changes and all relevant collateral.

Why this work?

At the moment our company has a mixed image and not enough people recognise our name. In order to do more PR work to get our name out there we want to “reset” the image and voice of the company and the rebrand work is the first stage of this.


Increased brand recognition driving more enquiries and sales.


To give our customers a clearer view of what it is we do and how we do it.

Specification for Quotation

Logo Update
Brand Guidelines for both print and digital
3 x brochure templates
Spec sheet template
A4 Mailshot template
A5 teaser template
Wire Frame Designs for New Website
We are looking for Innovative Proposals

Deliverable Timescale

Initial brand guidelines to be in place in 4-6 weeks.

Additional Works completed 3 months from outset.

Indicative Budget

The budget assigned for this work is £7,000 and proposals will be evaluated as per the criteria below.

Evaluation Criteria

Quotations will be assessed and scored on the following criteria:

Quality/Technical Merit (50%)

Assessment of the technical and professional capability that the potential supplier has to demonstrate that it can deliver the requirement.

Delivery Timescale (20%)

Can the supplier meet the timescales/deadline.

Cost/Value for Money (30%)

Is the price good value for money.

Scoring Methodology

4 Excellent – Proposal meets and in some places exceeds the required standard.

3 Good – Proposal meets required standard.

2 Acceptable – Proposal meets the required standard in most respects, but is lacking or inconsistent in others.

1 Poor – Proposal falls short of expected standard.

0 Unacceptable – Completely or significantly fails to meet required standard or does not provide the relevant answer.

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above. Please send proposals electronically to

Deadline and Submission Proposals are required by 8th May 2018

Proposals must be forwarded by email together with contact information

Date Published: 25th April 2018

Response to questions arising from this RFQ: All questions that are raised in regard to this RFQ and the relevant answers supplied will be published to all companies that have submitted quotations.

Date of Notification: All applicants will be notified by email whether they are successful or not by 22nd May 2018