Request for Quotation – PR & Marketing Campaign – Liverpool

Ref LGH122
Expression of Interest closing date 20170223

Request for Quotation – PR & Marketing Campaign – Liverpool


Maxweb Solutions Ltd are a provider of digital marketing and graphic design services all over the UK from our base within the Liverpool City Region.

We offer full graphic design, web design and application development for any company or individual seeking professional and reliable websites, programs and publications. We combine great professionalism with value for money and have a range of designs and bespoke solutions for any size budget. No matter how large or small your project, we can help with advice and solutions!

We offer a range of services in Wirral, Liverpool and across the UK to help promote your business. Our services include:

• Web design and development
• Mobile website and app design
• Bespoke CRM systems • Marketing
• Branding

All of our websites are made to order – we do not use templates!  That way, we can create a website that is unique and visually represents your business. Our design team will work closely with you during the creative process, including website design, logo design and graphic design. This ensures that you are fully satisfied with the end result. Our expert team of developers are equipped with the skills and tools to give your website all the functionality that you require for your business. Our work doesn’t stop with the creation of your website. Our skilled marketing team can increase your online exposure and drive traffic to your website through search engine optimisation (SEO), pay per click advertising, social media and email marketing. Our plans are flexible and we do not tie you down to long-term contracts, so you can choose a plan that is financially viable for your business.


We are looking to increase our visibility by exploring the impact of an effective and focused PR campaign, we have a very diverse customer base and offer several services to both public and private sector businesses, including, websites, mobile apps, custom CRM systems and SEO / Marketing.

The successful supplier needs to understand our diverse client base and be willing to trial and evaluate new methods of PR each month to put us in front of the relevant sectors.

Experience in the Creative and Digital sector will be advantageous.

We do have a online marketing strategy to make sure we are found by potential customers, we plan to tie our online work in with the new PR plan to give it as big a boost as possible. Ideally the supplier will bring key contacts and tried and tested routes to key media outlets.

Moving forward we hope to learn from the PR provider and implement some of the successful workings into the staff roles in the company – we also envisage working with the PR company long term.

We would also like the chosen supplier to help us identify and apply for both industry and general business awards.

Deliverable Timescale Commencing February 2017, completion by December 2017

Indicative Budget £3,000 – £10,000

Evaluation Criteria Quotations will be assessed and scored on the following criteria:

Quality/Technical Merit (40%) Is the product or service fit for purpose? How does it perform?

Design and Functional Characteristics (30%) How should it look feel? How easy is it to use?
Delivery Timescale (15%) Can the supplier meet the timescales/deadline?

Cost/Value for Money (15%) Is the price good value for money? This is not necessarily the cheapest option

Scoring Methodology

4 Excellent Proposal meets and in some places exceeds the required standard
3 Good Proposal meets required standard
2 Acceptable Proposal meets the required standard in most respects, but is lacking or inconsistent in others
1 Poor Proposal falls short of expected standard
0 Unacceptable

Completely or significantly fails to meet required standard or does not provide the relevant answer NM2 RfQ V4 Jul16

Proposal Format Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission Proposals are required by Thursday 23rd February electronically or by post to Mark Ainsworth, MaxWeb Solutions Ltd, 1st Floor, McKenna Buildings, Dock Road, Wirral, CH41 1DQ – Date Published 14th February 2017

This work is part funded though the European Regional Development Fund