Request for Quotation – New Website and Digital Marketing Programme – Liverpool

Ref LGH172
Expression of Interest closing date 20171017
Overview

Request for Quotation – New Website and Digital Marketing Programme – Liverpool

Please click here to view full RFQ Document

Background

Cal Sameday Ltd is a fast, friendly, reliable same day courier service to customers across the UK, based within the Liverpool City Region. Our purpose is to provide our clients with a dynamic and personal same day delivery service. Hence we command the highest standards of customer care.

Requirement

We are now looking for a new web build to clearly reflect our business and engage with our target audience of both large local businesses and corporate brands predominantly but not exclusively in manufacturing, pharmaceutical, marketing fulfilment and IT services.

The new website should portray us as a none corporate entity appealing to this client base. Our business is very much person to person in a business to business environment where clients trade on account.

We need our new website to reflect our story, our core values – Be Dependable, Be Responsive, Be Dynamic, Be Personal. Our services offerings that all relate to dedicated transportation of goods that clients would not normally send through standard parcel or pallet services because of their urgency, value, size, importance or fragility.

The website should show our scope. Although based in the North West and predominately we are looking for clients in this region, we can offer national coverage with over 1200 registered couriers and hauliers operating over 30 different vehicle types catering for every type of consignment.

Showing us as a creditable service provider is essential and we spend time investing in charities, engaging with local causes and sponsoring sport at both an amateur and professional level. We are the main sponsor for rugby league club Leigh Centurions.

In addition to these corporate clients and prospects we also like to have the scope to quote and take bookings from one off traders. This is a small percentage of our current business but we have the capacity to quote online or by phone and take up front payment via PayPal. This option should be factored in.

The website should also act as a point of call to attract and capture information from owner drivers and suppliers who wish to work with us.

Finally, we are an ambitious business with growth plans, we want to do this through finding likeminded people who can work with us in establishing more locations across the UK. Thus, a business opportunities section for investors should also be present.

Design and functionality come before SEO techniques. We have no interest currently in engaging in PPC, blogging or social media marketing, unless a tenderer can provide a compelling example of ROI for this within our own direct industry.

Ideally, we prefer the site to be made in WordPress with access given to us to make minor amendments or add landing pages in conjunction with our own marketing activities. Other than this the provider should engage in periodic reviews with us.

Deliverable Timescale Commencement October 2017 – completion by January 2018

Indicative Budget £5,000 – £10,000

Evaluation Criteria

Quotations will be assessed and scored on the following criteria:

Quality/ Technical Merit (50%) Supplier must demonstrate they have the technical and professional capability to deliver the requirement particularly within sound marketing knowledge.

Delivery Timescale (20%) Supplier must demonstrate they can deliver the requirement to timescales above.

Cost/Value for money (30%) Does supplier offer value for money. This will not necessarily be the cheapest quote.

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission Proposals are required by 17/10/2017 Noon, either electronically or by post/in person to Mark Johnson, Managing Director, CAL Sameday Ltd, The Heath Business & Technical Park, Runcorn, WA7 4QX. Date Published 3 rd October 2017

This work is part funded though the European Regional Development Fund