Request for Quotation – Marketing, PR & Website Development – Liverpool

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Request for Quotation – Marketing, PR & Website Development – Liverpool

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Background

Merseyside Employment Law was established in 2004 specialising in Employment Law and Discrimination. The organisation is going through a business turnaround situation. There is a small team of solicitors and legal advisers specialising in employment law and discrimination. Three of the team are longstanding members of staff and 3 are new team members. The combination of longstanding staff with the history, knowledge and expertise combined with newly recruited team members provide a fresh perspective and this combination is a strong foundation to grow the business into a leading UK wide Employment Law, Discrimination, Training and HR specialist. It is an exciting time and we have an ambitious team who want to grow and develop the business into a leading UK Legal specialist in our field.

We are unique in that we are the only community law social enterprise in the North of England specialising in employment law and discrimination. We have a strong social value USP and our target market for B to B growth is the social enterprise, voluntary sector and care sector. We want to build a reputation and extend our growth plan to the private sector offering HR, training and employment services to commercial businesses, promoting the CSR opportunities working with MEL presents. Within the legal sector there has recently been a ground breaking decision to refund employment tribunal fees which have been deemed unlawful; furthermore tribunal fees charged by The Ministry of Justice will be refunded. This decision will mean that employers will face more challenges from employees and they will need to be fully abreast of “workers’ rights” as otherwise they will face a more contentious working environment. This presents an exciting opportunity for Merseyside Employment Law to provide health checks and training for businesses to ensure they are equipped to manage their workforce effectively and get the best from their employees through robust HR policies, practices and procedures , effective training and development and employee engagement which we can develop for them. We need to be business ready to seize the opportunities this landmark decision presents.

Requirement Advert: Strategic Marketing Contractor for Merseyside Employment Law Services Merseyside Employment Law requires a specialist marketing consultancy to produce a 12-month Marketing and Communications Strategy for MEL – including a digital marketing plan, internal communications plan and Press and PR plan. This will include:

Audit • Competitor Analysis • SWOT • Target Audience analysis / Market identification • Channels to market identification – offline / online Digital Marketing strategy • Website development • Customer Relationship Management (CRM) • Email marketing • Social Media Marketing • Digital content • Online listings • SEO Branding • Brand refresh • MEL vision and values • Brand MEL – internally – how we talk to each other • Complaints messaging – externally – how we talk to clients Media strategy • Social media • Press and PR Events • MEL relaunch event • MEL surgeries • MEL networking events • MEL workshops / seminars

The successful consultancy will report to the director and work with the team and Trustees. We want to work with a dynamic and professional marketing company who has marketing expertise of working with SME’s ideally in the legal sector and has demonstrable enthusiasm for what we are trying to achieve.

We would be particularly interested in any company who has any added value proposed to support us in achieving our ambitious growth plans.

Deliverable Timescale Starting September 2017, completing March 2018

Indicative Budget £10,000

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission Proposals are required by either electronically or by post/in person to Julie Ehlen, Merseyside Employment Law, Gostins Building, Liverpool, L1 4LN – j.ehlen@merseysideemployment.co.uk by Friday 15th September 2017

Date Published 25th August 2017

This work is part funded though the European Regional Development Fund