Development and Integration of New Webshop Platform – Cheshire

Ref GH51093
Expression of Interest closing date 20181025

Development and Integration of New Webshop Platform – Cheshire

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Business Name: Better Equipped Educational Supplies Ltd

Ref: GH51093

Description of services required:

Better Equipped supply STEM equipment to schools and colleges. We have a customer base of 60% of UK secondary schools, with an annual penetration of c. 50%, on the back of building a reputation for providing the lowest prices in the market for high quality STEM products and resources and yet still delivering excellent levels of customer service.

Our project is to move to a new webshop platform and commission bespoke API software to enable our webshop to integrate with Sage 50 Cloud accounting software.

Successful delivery of this project will unlock 3 key opportunities for our business:

1. Enable orders placed on-line to be automatically populated on Sage 50 Cloud (saving significant amounts of order processing/data input time) which will benefit productivity and improve the speed with which we can fulfil customers’ orders.

2. Enable us to develop bespoke and so effective websites for other key European markets with a view to increasing our international sales to 8-10% of Turnover within 3 years. The number one priority being a bespoke website for Ireland to launch in May 2019 which will help raise awareness and visibility amongst 600 additional secondary schools. This will be followed by a dedicated site aimed at serving the Benelux Countries to launch in April 2020. We currently have an ineffective mirror of our UK website pointed at Ireland but this does not enable effective S.E.O and so performance is disappointing as a result. The launch of a new Irish Website would coincide with a targeted campaign of direct marketing and field sales visits to key schools in Ireland all aimed at launching the company in Ireland and step changing the quantity of goods we export to Ireland.

3. Enable a significantly improved mobile browsing experience. Our current web platform delivers a relatively poor experience to customers as evidenced by a bounce rate which is twice that of the desktop site. However mobile/tablet browsing accounts for 21% of site visits and is growing significantly so it’s important we address this issue to enable a good customer experience irrespective of browsing device, and therefore maximise our opportunity to sell across all browsing platforms.

We are looking to procure the services of an expert digital marketing/web development agency to complete the whole project including commissioning the new platform and optimising for all browsers, developing integration software to link the webshop and Sage 50 cloud and the creation of the Irish Website.

Closing Date: 5pm on Thursday 25th October 2018

This project is part funded by the European Regional Development Fund