Culture Liverpool – Sponsorship & Brand Partnerships Agency

Ref DN587910
Expression of Interest closing date 29/12/2021

THE BRIEF Liverpool’s extraordinary story and its emergence as a great world city was based on one simple fact – it was a place that people came to. People came to Liverpool to trade, to work, to start a new life and explore new opportunities. Liverpool was one of the world’s greatest ports and one of the world’s most cosmopolitan melting pots, a genuine global city. It continues to be a place that people come to – a place to visit, invest, live, study and work and Culture Liverpool’s role is to redefine and reposition Liverpool nationally and internationally, fundamentally to drive and accelerate growth. In the last twelve years Liverpool has experienced a remarkable cultural and economic renaissance. Our city centre and waterfront have been transformed by unprecedented levels of public and private investment. Liverpool has regained its status as a leading retail centre. We have delivered new cultural assets and venues, a City renowned for sporting success, and is now established as one the UK’s top five city destinations. An integral element in the UK’s tourism brand, Liverpool is an exceptional place with a distinctive offer that will enhance the appeal of the UK as an international visitor destination. A core strand of our work is staging award-winning and international acclaimed events attracting hundreds of thousands of visitors. From the Royal de Luxe Giants attracting 1.2million visitors; the largest event ever staged in Liverpool, to being awarded the UK host of Bordeaux’s famous Fete du Vin. Liverpool is a blank canvas; the ultimate city playground for people and brands to showcase, engage and create experiences that live longer than a moment. We are a city that can create global brand partnership activations and a 360 degree creative solution for brands and creative agencies to lay down their annual media spend across multiple consumer touchpoints 365 days a year – a competitive, non-comparable offer to any other UK city. Our aim is to capitalise on the transformative power of brand equity alignment with the global brand of Liverpool, supporting our ambitions to be the most exciting city in the UK whilst aligning with our inward investment objectives in the city’s Inclusive Growth Plan. You will become an extension of our team – part of our family of vibrant, sparky creatives with bags of energy and where the art of the possible has no limit. We want to push boundaries with new and big ideas. We want to sell spaces for activations utilising the land, river and sky for maximum impact, marketing Liverpool as the ultimate core city for brand experiential activation, non-comparable to any other UK core city – the no1 city of choice. Whilst the Covid-19 pandemic put a pause on our plans, our ambitions are greater than ever to open up to the biggest brands in the world. We are looking for an ambitious, creative agency with incredible connections and who understand the world of strategic brand partnerships to help us bring this to life in 2022 and beyond. The appointed agency will be responsible for: – Attracting and securing cash sponsors and partners to support the city’s annual major events and cultural programme across sport, maritime, music and culture themes working closely with Culture Liverpool’s commercial team and major events teams. – Attracting and securing brand experiential activations, product launches, brand designation takeovers and other brand partnership activations exclusively across fifteen city centre sites of high footfall. Sites include the city centre highway and parks and greenspaces utilising Culture Liverpool’s new rate card. – Developing strong relationships with brands direct, creative agencies, talent and promoters across the UK and overseas, upselling opportunities across multiple consumer touch points and assets. – Delivering PR opportunities and press coverage across trade media to promote and grow Liverpool’s commercial brand partnerships and experiential activation activities. – Support the team in identifying and implementing new, innovative ideas to generate commercial revenue across our suite of assets, securing brand partners and sponsors to support new areas of work. – Providing the Culture Liverpool with lists of prospective sponsors at least every 14 days.


Region(s) of supply: United Kingdom

Estimated contract dates:
Start date- 17/01/2022
End date- 15/01/2024

Expression of interest window:
From 15/12/2021 12:00 to 29/12/2021 12:00


Buyer: Liverpool City Council
Contact: Shayan Raja
Telephone: 0151233
Address: 4th Floor, Cunard Building
L3 1DS
United Kingdom