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An
executive summary providing a good overview of your
plans for the business and how you will put those
plans into action |
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A
description of the business, your objectives and
how these will be achieved |
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The
key personnel, including yourself and any external
consultants, their skills and qualifications |
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Details
of your product or service, its Unique Selling Point
and your pricing policy |
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Your
target markets and your marketing strategy |
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An
overview of your competitors and the place in the
market for your product or service |
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Details
of operating practices/production methods, including
premises, equipment, suppliers |
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Financial
information including financial needs, and the security
offered |
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A
cashflow forecast and a profit and loss forecast |
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Historic
accounts (if available) |
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Appendices,
including figures and material to support the assumptions
in the plan, and CVs for key personnel. |
